In this season of WorkLife, we’re pairing each of our regular episodes with a companion interview to do a deeper dive into the topic. This is the deeper dive for our episode on the case against personal branding. Jia Tolentino is a writer at The New Yorker, screenwriter, and author of Trick Mirror—as a lauded culture critic, she’s a keen observer (and occasional victim) of the pressures we all face to brand ourselves online. Jia and Adam discuss the dark side of self-surveillance, the dangers of identity capitalism, and the routes to greater authenticity.

Follow

Host: Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: adamgrant.net/)

Guest: Jia Tolentino (Instagram: @jiatortellini | Website: jia.blog/)

Links

newyorker.com/contributors/jia-tolentino

Book: Trick Mirror

Subscribe to TED

Instagram: @ted

YouTube: @TED

TikTok: @tedtoks

LinkedIn: @ted-conferences

Website: ted.com