Building trust with your audience through free offerings

One of the main insights from this podcast episode is the importance of building trust with your audience as a writer. The speaker emphasizes the value of offering a free product, such as a video or ebook, that showcases your knowledge and demonstrates your commitment to helping your audience. This free product serves as an asset that shows you know more and care more than your competition. By giving away valuable content for free, you establish your worth and credibility, making it easier to sell future products or services without having to persuade or push your audience.