Brand & Content Strategy with Gwen Lafage, VP of Brand and Content at Sinch #68

In this episode of The SaaS SEO Show, we’ve interviewed Gwen Lafage, VP of Brand and Content at Sinch, and discussed brand and content Sstrategy.

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Here’s what we’re covering:

• What is Sinch?
• Sinch’s ICP.
• Where should a VP of Brand and Content start from?
• How does Sinch approach brand strategy?
• Is it important to have a person managing brand at the company?
• How to measure the impact of raising brand awareness?
• The impact of brand on the company’s bottom line.
• Content strategy at Sinch.
• The Sinch Glossary.
• Gwen's thoughts on AI content.

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Useful Links:

• Sinch Website: https://www.sinch.com
• Gwen on LinkedIn: https://www.linkedin.com/in/gwen-lafage

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Stay Tuned:

► Website: https://minuttia.com/ 

► LinkedIn: https://bit.ly/2DHaJNr 

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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