196 ⎸ The Comeback Blueprint: What Every Ambitious Man Needs to Hear with Cletus Coffey

Apr 23, 2025

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In this powerful episode of The Ambitious Bookkeeper Podcast, Serena Shoup chats with Cletus Coffey, former pro athlete, single dad, and founder of Torch Training. Cletus shares his remarkable journey from professional sports to entrepreneurial failures to finding his authentic purpose through personal transformation.

In this episode you’ll hear:

Cletus's journey from pro athlete to struggling entrepreneur to finding true alignment
Practical frameworks for balancing ambition, family, and personal growth
How to break free from achievement addiction and redefine success beyond the "scoreboard"
The importance of mastering your mornings and creating structure that prioritizes self-care

Resources mentioned in this episode:

Cletus Coffey's website: CletusCoffey.com
Be The Torch Podcast
Morning Mastery Challenge - includes downloadable cheat sheet and video tutorial
BBD Live with James Wedmore (event where Serena and Cletus met)

Meet Cletus Coffey

Cletus Coffey is a former professional and world champion athlete turned founder of Be The Torch Academy. After losing his first business and navigating the challenges of divorce and being a single dad, Cletus struggled silently through a long period of pain and darkness. Through an unwavering devotion to self-mastery, he unlocked a path to greater personal power, purpose and passion, which included helping men—specifically single fathers and entrepreneurs—master their lives and businesses. Combining self-mastery with business and personal development, Cletus helps single dads who own a business, master their true authentic self so that they can finally become a man capable of experiencing happiness, fulfillment and freedom in their business and life.

Connect with Cletus Coffey

https://www.linkedin.com/in/cletuscoffey/

https://www.linkedin.com/company/torchtraining/

@cletuscoffey

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