Kim Arazi #DESIGNtoCHANGE BACKstage PODcast With Ruud Janssen

Kim Arazi ( https://www.linkedin.com/in/kim-arazi-1665763/ ) and Ruud Janssen discussed the transformative power of meaningful conversations, emphasizing the role of serendipitous experiences in events to foster connections. They delved into the cultural importance of meat consumption, the rise of plant-based alternatives, and the significance of clear intentions in event design. They also shared insights from recent events, industry trends, and agreed on future collaborations. Summary Serendipitous Experiences for Sustainable Change Kim emphasized the importance of serendipitous experiences in events to foster meaningful connections, drawing from her background as a guest lecturer, innovation advisor, pitch coach, and founder of Sensori. She voiced concerns about technology's direction, advocating for using all senses to create sustainable change. Ruud expressed interest in exploring this topic further. Kim's Favorite Senses and Immersive Dining Experience Kim and Ruud discussed their favorite senses, with Kim favoring touch for its emotional resonance and smell for its memory link. Kim shared her Root Flower immersive dining experience, which used multi-sensory elements to promote plant-based eating and food waste reduction, leading to her involvement in the UN Climate Change Summit. Networking, Brain Connections, and TEDx Experiences The conversation touched on networking's parallels with brain connections, highlighting their encounter in Frankfurt and Ruud's TEDx insights. Kim shared her TEDx experience, focusing on the disconnect caused by technology and the need for sensory reconnection. She emphasized altering behavior through experiences and anticipated speaking at the UN conference on this topic. Exploring Meat Alternatives and Sensory Experiences Kim and Ruud discussed South America's meat consumption culture and plant-based alternatives. Kim recounted a wine tasting event illustrating sound's impact on taste, underscoring the importance of understanding sensory connections to avoid manipulation. They highlighted the potential of sensory elements in event design and the necessity of clear intentions to prevent participant confusion. Organizing Unique Events With Clear Intention They stressed the importance of clear intentions and participant buy-in when organizing events. Kim described a Valentine's dinner event where she had creative freedom, emphasizing her adaptability and anticipation skills. She noted that uncertainty is integral to being a creative entrepreneur. Kim's Art-Driven Storytelling Journey Kim shared her passion for using art in storytelling and immersive experiences, outlining her plans to attend the "Art for Tomorrow" conference and collaborate with galleries and museums. Ruud invited her to speak at a future event, and they discussed the art world's contributions to design and innovation. Audio's Role in Design and Communication They discussed audio's crucial role in design and communication, its ability to evoke imagination, and the importance of high-quality audio for engagement. They also noted that intentional use of silence can be powerful but must be managed to avoid awkwardness. Both agreed that poor audio quality can quickly disengage podcast listeners. LinkedIn - https://www.linkedin.com/in/kim-arazi-1665763/ 'Your Brain on Art' - book by Susan Magsamen and Ivy Ross https://www.yourbrainonart.com/your-brain-on-art-book Her TEDx talk 'Are We Losing Our Common Sense(s)?' https://www.youtube.com/watch?v=AqQY-1n0GOo innosensi https://www.innosensi.com/ innoseni IG - https://www.instagram.com/inno_sensi/ revillage (a new initiative I'm working on exploring an interdisciplinary approach to tackling global challenges) https://www.revillage.co/ Metaspeech - https://www.metaspeech.com/ Art for Tomorrow - https://www.artfortomorrow.org/ Wine Listening https://www.instagram.com/winelistening/