This week we’re continuing to analyse helpful content examples!

We’re dissecting the helpful content of Chili Piper this week, so you can see and understand why it’s a good piece of content that sits well in our “Be Helpful” stage of the 5 Be’s framework.

Our aim is to help you understand what’s good, what needs tweaking and how to recognise good content for yourself.

Chili Piper’s helpful content is a case study that’s being promoted as an ad on LinkedIn.

Chili Piper is a SaaS company that provides software which helps sales teams automatically schedule appointments with leads, instantly turning inbound leads into qualified meetings.

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

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David Ellefson (ex Megadeth, The Lucid, Ellefson-Soto)