Let's talk branding Michael Keplinger - Testing brand design
Nov 23, 2020
38:25
Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. We talk about how to 'test your brand design' with real-world customers and how to apply that to brand building.
We talk about:
- Smashbrand, the agency
- Testing packaging design with real-world customers
- How to research consumer behavior and develop a brand strategy
- How categories can be completely different
- How to test on a budget
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