

153. Organizing in the 21st Century -- Jaz Brisack
Apr 23, 2025
Jaz Brisack, a dynamic union organizer and author of 'Get on the Job and Organize', shares insights drawn from their experiences at companies like Tesla and Starbucks. They unpack why billionaires view unionizing as a threat and discuss the evolution of labor organizing tactics. Jaz emphasizes grassroots initiatives and class solidarity as essential for uniting diverse workers. They also provide practical strategies for effective workplace organizing, highlighting the importance of building strong committees and leveraging public pressure for union recognition.
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Modern Union Organizing is Everyday
- Modern union organizing is about everyday, persistent communication, not dramatic moments like old movies suggested.
- It's about consistent, small interactions like texting co-workers for updates and support.
Unionizing as Psychological Warfare
- Companies treat union organizing as a psychological war rather than physical violence.
- They use threats on job security and career prospects as weapons against unionization.
Bosses Take Unions Personally
- Bosses, especially billionaires like Howard Schultz, see union organizing as a personal attack on their leadership.
- They fiercely resist sharing power, fearing loss of control and wealth.