You, dear listener, may be one of the few Americans who knows that 97% of climate scientists believe climate change is human-caused... but how do you approach the topic with someone who doesn't believe it's even happening? And how many climate change skeptics are out there? We talk in this episode with the man who has the answers to these questions and more.

Ed Maibach, Director of George Mason University's Center for Climate Change Communication, has been researching for the past several years the various ways Americans think about climate change and how to motivate people to act on this issue. He's even developed his own way to categorize the different ways Americans think about climate change, including our personal favorites, "Dismissive Dan" and "Alarmed Alice." Don't be a Dismissive Dan.

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Sustainability Defined is the podcast that defines sustainability, one concept (and one bad joke) at a time. Hosted by Jay Siegel and Scott Breen.

Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode.

We have divided our organizational tree into the following seven sectors:

Energy

Cities

Natural Environment

Transportation

Business

Policy

Social

Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means.

www.sustainabilitydefined.com