Channels with Peter Kafka The End of Mass Media—and What Comes Next
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Oct 22, 2025 Join Brian Morrissey, founder of The Rebooting, as he discusses the decline of mass media and the rise of small, nimble media ventures. He explains why chasing scale is no longer viable against tech giants like Google and emphasizes the need for publishers to control their distribution. They dive into the impact of AI on content, the significance of building direct audiences, and the evolving landscape of advertising. Morrissey offers insights on new revenue models, including events and personality-driven publishing, while remaining optimistic about niche media opportunities.
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Mass Media Is Over
- The mass media era has ended and been absorbed into a larger information space with many participants.
- Competition now comes from creators, companies, and propagandists with varied business models.
Interface Owners Win
- Media companies can't outcompete tech firms that control the interface and distribution.
- Losing distribution control forced publishers into SEO and platform-chasing behaviors.
Rebundle Niche Creators Strategically
- Consider rebundling niche creators into larger publications or networks to spread costs.
- Expand successful individual publications by adding writers and complementary products.