Invisible Work, Unshakable Standards: Wesley Sohn on Engineering Scalable Hospitality

What if the best hospitality isn’t taught – it’s demonstrated, brick by brick?

Wesley Sohn didn’t just walk away from a promising finance career, he ran toward something deeper. Something messier. Something real. He started as a food runner, not to climb the ladder faster, but to understand the foundation better. And it shows. Today, Wesley helps lead one of the most intentional hospitality groups in the country, where culture is lived—not laminated—and SOPs don’t kill creativity, they fuel it.

In this conversation, we unpack the engineering mindset behind scalable hospitality, how real culture is modeled not mandated, the hidden value of invisible work, and what it takes to build restaurants that work, because the people inside them believe in what they’re building.

This one’s for operators who know culture is your system, and your strategy.

To learn more about Cote, visit cotekoreansteakhouse.com.

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