Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation is creating - and what to do about it.

(00:00) - Introduction
(01:20) - SaaS and GTM inflation
(06:18) - Rising Costs and Business Adjustments
(09:57) - Understanding Value Pricing in SaaS
(11:00) - Check your T&Cs
(13:50) - Using Price Increase Wisely
(18:54) - Communicating Price Increases to Customers
(25:11) - Case Study: Effective Price Increase Strategies

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GTM Inflation & the cost of doing nothing