Guerrilla Marketing x B2B | E61 with Maddie Barber and Megan Harber

In this episode, Maddie and Megan talk to us about guerrilla marketing and its punchy impact on B2B brands. They’re talking about why playing it safe won’t cut it anymore, and why bold, creative, and downright unconventional tactics are the way forward. From branded beers to cheeky merch, they break down some of their campaigns that made waves and sparked serious buzz. They also dig into the fears that come with going guerrilla, like ticking off your audience or getting pushback from the higher-ups. The key takeaway? You need a safe space to experiment if you want to shake things up and make a real splash.

Takeaways:

Bold or Bust: Guerrilla marketing is all about going big, bold, and unapologetically creative.

Stand Out in B2B: When everyone else is playing it safe, guerrilla tactics help your brand cut through the noise.

Safe Spaces Matter: Innovation thrives where there’s room to try, fail, and try again.

Buzzworthy Campaigns: The best guerrilla moves get people talking and keep your brand on their minds.

Risk and Reward: Sure, there’s the fear of alienating your audience, but without risk, there’s no reward.

Creativity is King: To stand out and engage, you’ve got to be willing to take some risks and get creative.

Balance is Key: Mixing fun with strategy and keeping an eye on the results is how you win.