E112: Jake Paul: How to Build a Multi-Billion Dollar Startup
Nov 15, 2024
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Jake Paul, co-founder of Betr and a boxing sensation, alongside Joey Levy, a sports gaming expert, reveals their ambitious vision for revolutionizing sports betting. They discuss the significance of self-belief and how psychedelics have impacted their professional growth. The duo dives into their unique marketing strategies and the importance of user experience in tapping into the casual sports fan market. They also share insights on achieving a $100 billion valuation while balancing equal ownership and partnership dynamics within their fast-growing company.
Jake Paul's dedication to self-belief and hard work drives his ambitions in boxing and entrepreneurship, inspiring others to realize their potential.
The innovative marketing strategies and controversial public persona adopted by Jake Paul emphasize the importance of brand narrative in engaging audiences effectively.
Deep dives
Ambition and Challenges
Ambition drives individuals like Jake, who thrive on overcoming challenges and pushing their limits. He aims to become a world champion in boxing, emphasizing that his success comes from unwavering self-belief and dedication. By training up to 16 hours a day and surrounding himself with high-performing individuals, he demonstrates the commitment required to excel in any field. This relentless pursuit of greatness inspires others to leverage their potential and redefine what is achievable through hard work and determination.
The Role of Psychedelics in Success
Jake credits psychedelics as significant contributors to his success, asserting that they provide insights into emotional intelligence and leadership. The experiences gained through these substances help individuals open up to new ideas and perspectives, which can enhance personal and professional growth. Referencing influential figures like Steve Jobs who utilized psychedelics for creative inspiration, he highlights their potential in fostering innovative thinking. This willingness to explore non-traditional avenues reflects a broader acceptance of alternative methods in achieving personal and professional success.
Strategic Marketing and Persona
Jake’s controversial public persona serves as a strategic marketing tool, enabling him to capture attention across various platforms. By embracing the role of a 'bad guy,' he has managed to generate buzz and maintain visibility in a competitive environment. This approach, rooted in the understanding that drama and conflict engage audiences, underlines the importance of brand narrative in modern marketing. His ability to adapt and thrive on social media platforms showcases his ingenuity as a marketer, which has proven successful in building a strong personal brand.
Founding Better and Ambitious Goals
Jake and his co-founder Joey Levy aim to revolutionize the sports betting industry with their company, Better, by catering to a broader audience. They emphasize creating user-friendly and engaging experiences for casual sports fans, addressing a significant gap in the market. Their mutual ambition drives the company, with goals set high for achieving a multi-billion dollar valuation. The partnership illustrates how aligning incentives and shared visions can enhance business success and foster innovation in a rapidly evolving landscape.
Jake Paul and Joey Levy, Co-Founders of Betr, sits down with David Weisburd to discuss Jake Paul’s bold vision for the future of sports betting and how the company seeks to become the market leader in the space.
The 10X Capital Podcast now receives more than 200,000 downloads a month. Are you interested in sponsoring an episode? Please email me at David@10xcapital.com.
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X / Twitter:
@dweisburd (David Weisburd)
@jakepaul (Jake)
@joeyslevy (Joey)
Questions or topics you want us to discuss on The 10X Capital Podcast? Email us at david@10xcapital.com
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TIMESTAMPS:
(0:00) Episode Preview
(0:52) Jake Paul's rise in boxing and the importance of self-belief
(2:28) Jake Paul's focus and ambitions outside the ring
(4:21) The inception of Jake Paul's sports betting company
(6:28) The influence of psychedelics on personal and professional growth
(7:37) Marketing strategies and embracing controversy
(10:50) Joey Levy on partnership dynamics and equal ownership
(13:35) Dedication to the success of Betr
(16:23) Betr’s mission, market opportunity, and expansion
(20:26) Strategies for customer acquisition and cost efficiency
(24:05) The identity of Betr: Media company or betting company
(25:04) Financial insights on Betr’s performance
(27:31) Betr’s journey to a $100 billion valuation
(29:40) Joey Levy's personal drive and background
(31:43) Closing remarks
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