Jeff Dekko's fresh thinking about leadership and marketing adds $6 billion to his firm's AUM

You could be the smartest, most technically competent financial advisor in the country but without solid leadership and a marketing plan, you’ll be like the lonely Maytag repairman.

Few RIAs have been as successful at building their business through good old fashioned business leadership and sophisticated marketing than Wealth Enhancement Group (WEG). This multi-billion dollar RIA has an impressive management philosophy and marketing machine that is firing on all cylinders.

CEO Jeff Dekko’s early career was spent working for consumer packaged goods companies such as General Mills. In 2003, he joined WEG and has guided the company through tremendous growth.

He’s rather unusual because he did not “grow up” in the financial industry and instead, brought a sophisticated outsider's perspective to building and managing an RIA.

Listen to Wealth Enhancement Group CEO Jeff Dekko as we discuss leadership, marketing, and the future of the RIA business.