From Weddings to Corporate: Evenesis’ Pivot to Survive

What started in 2010 as a simple wedding RSVP tool has evolved into a complete event technology platform. After a crucial pivot away from the consumer market, Evenesis now powers corporate events and MICE (Meetings, Incentives, Conferences, and Exhibitions), combining software with essential on-the-ground managed services.

Founder and CEO Ts. Yusno Yunos joins us to share his 15-year journey of bootstrapping (with the help of grants) to profitability before finally taking strategic investment from VentureTECH.

He discusses why the "free-to-use" model failed in the wedding market, how managed services became their key differentiator against global SaaS competitors, and their ambitious plans to expand into Indonesia and Saudi Arabia.

We discuss:

• The pivot from a B2C wedding app to a B2B corporate event platform.

• Why they bootstrapped for 14 years before taking VentureTECH investment.

• The "managed services" differentiator: why pure SaaS doesn't work in SEA.

• Using AI for business matching and "event health checks."

• Their expansion strategy for Indonesia, Singapore, and Saudi Arabia.

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