In this episode, we're joined by Greg Posner, Director of Solution Engineering at Helpshift, part of Keywords Studios.

Greg has been in Sales Engineering for about 12 years in different verticals but now specialises in gaming.

You might find it surprising, but video gaming is way bigger than the combined global movie and music business. It's estimated that gaming will be worth £242 billion by the end of 2023. It's projected to grow at least 13% until 2030, with 3.22 Billion gamers globally.

To pick a specific example, Avatar, the highest-grossing movie of all time, made $2.8 Billion, but Grand Theft Auto 5 made $6 Billion.

In this episode, we cover:

How big the gaming industry is
Where we are with gaming and virtual universes
Should Tech companies try to meet Buyers inside games
How gaming is embracing AI and why you should too

Here's Greg's LinkedIn profile, where you can also get in contact with Greg: https://www.linkedin.com/in/gregposner/

Greg's podcast is 'Player: Engage' at https://playerengage.com/ and wherever you usually get your podcasts.

Make sure you follow and subscribe and watch out for the next episode in the 'Future of PreSales' podcast series.

Gaming, AI & the Future of PreSales with Greg Posner