The Amy Porterfield Show #79: How to Add Urgency to Your Next Promotion
It's a fact. Sometimes people are reluctant to buy from you.
Even when they want your product, even when they’re smitten with your brand, there will be some prospective buyers that seem to have a built-in pause command that holds a their finger poised above the “purchase” button on your website. It's just par for the course when we are doing business online.
There’s nothing wrong with this, until it stands in the way of you making a sale to someone who truly needs what you’re offering.
There is one thing that can overcome this buyers’ reluctance.
The most successful marketers know what it is, and I’m going to share it with you today.
It’s all about adding urgency.
This is something I had to learn for myself, through plenty of trial and error, so I’m thrilled to be able to pass it on to you. It’s going to put you way ahead of your competition.
It starts with recognizing that it’s simply human nature to take our time and stay on the fence as long as we can, until we are pushed one way or the other. That push comes from learning that we must act.
That’s what urgency is: making sure that your audience knows they need to act now.
You want to build urgency into every promotion you create. There are lots of ways to do this, but the best way I’ve found to build it in is with a one-two punch: a combination of bonuses and deadlines.
I'm going to share several of my favorite strategies in this blog post, but this week's free PDF has even more urgency tactics from some of the biggest names in online marketing. Click here to download it now!
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Bonuses
Believe it or not, I’ve actually had people buy my programs just for the bonuses! While you definitely want to spend the bulk of your time crafting a great core offer, bonuses can sometimes make or break the offer by pushing people just a little bit further to finally say, “Yes, I want this.”
Now, it’s important to note that not all bonus offers have urgency attached. Sometimes you’ll create a bonus add-on to your core offer just to sweeten the deal.
Urgency bonuses are the ones that show up later in the promotion. They come in different “flavors. You do not need to do them all. You can mix and match them, based on what feels best for your offer.
1. Timely bonus
2. Fast action bonus
3. The sweeten-the-pot bonus
As I mentioned earlier, one of the main places to showcase urgency is in your emails. Once I attract people to a webinar, I follow up that webinar with some really strategic email marketing. I work really hard on those emails to craft not just a compelling sales message, but to help my new audience to understand why this program is so valuable and why they need it.
But sometimes a picture is worth a thousand words. That’s why I love using the countdown timer.
As you are reading my email, the timer at the very top of the email is actively ticking away. When it comes to human instincts, the only thing strong enough to beat the buyer's resistance is being able to see time running out, second by second!
Finally, there is the “limited spots available” tactic. If you have a more exclusive version of your product (a special edition, a higher tier, etc.), it creates the perfect opportunity to email your list about the short supply of opportunities. Even if they weren't planning to buy in at this level, hearing the words "limited availability" again creates the urgency that you're looking for.
These are my favorite tools to create urgency. You'll learn about so many more when you download my free PDF for this week! Click here to get it now.
EPISODE FREEBIE Get Amy's Bonus "How It's Done: Genius Bonus Ideas from 11 of My Favorite Online Marketers