Straight Up Chicago Investor Episode 421: Alec Greenberg Scales to Chicago Multifamily from Day 1
Alec Greenberg is the Principal of Base 3 Development and has vast experience developing and stabilizing multifamily assets!
Alec explains how he transitioned from the corporate real estate world to a more entrepreneurial position at Base 3 Development. He describes how he "stretched" out of his comfort zone by jumping into a 6-unit gut rehab project off the bat and shares lessons learned! Alec shares insights on large residential development projects including zoning, underwriting, and leasing considerations. He closes with tips on leveraging VAs and off-shore staffing solutions for optimal property management while also providing a bullish outlook on Chicago!
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Guest: Alec Greenberg, Base 3 Development
Link: Staffolio Website
Link: Chicago Cityscape Website
Link: EUBA - NBOA Chicago
Link: SUCI Ep 412 - Luke Helliker
Link: On The Road (Book Recommendation)
Guest Questions:
02:13 Housing Provider Tip - Understand lease changes coming in 2026!
03:13 Intro to our guest, Alec Greenberg!
08:32 Lessons learned from Alec's first gut rehab project.
13:54 Jumping into a 48-unit development.
22:25 Tips for leasing in the off-season.
25:26 Underwriting rules of thumb on large developments.
35:43 Leveraging VAs and other tools for property management.
49:16 Alec's outlook on Chicago!
51:57 What is your competitive advantage?
52:23 One piece of advice for new investors.
52:39 What do you do for fun?
53:02 Good book, podcast, or self development activity that you would recommend?
53:43 Local Network Recommendation?
55:18 How can the listeners learn more about you and provide value to you?
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Production House: Flint Stone Media
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