Dave’s guest today is CoFounder of PayKickstart, Mark Thompson. PayKickstart is an online shopping cart and an affiliate management platform for online businesses.  They dive into the importance of a recurring revenue model and how it can provide stability to your business. Another key tool they discuss is to know your customer avatar.  By doing so businesses can tailor marketing messages to each customer pool type which can lead to business expansion by upgrading them to better serve their needs.