Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - it allows businesses to access mobile device user's WiFi/cell date/GPS to trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data.
Think of the possibilities. As a business you have the ability to potentially reach customers when they enter one of your competitor's businesses and hit them with an offer they can't refuse. You can literally aim your ads to customize your audience's local needs, and this is key for not only sales but for customer retention as well.
https://www.theagentsofchange.com/246
The Agents of Change Digital Marketing Podcast