GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich

Dan Reich is a serial entrepreneur, investor, and writer and has been building companies since he was a teenager. Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble - Troops.ai which was acquired by Salesforce - Spinback which was acquired by Buddy Media and then acquired by Salesforce. Dan is now a co-founder of Dibs Beauty, which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital. He has a background in electrical engineering and volunteers as a member of national ski patrol.

What You Will Learn: 

• The power of influencer marketing.
• Leveraging B2C strategies for B2B companies.
• Maintaining authenticity across all business plays.
• The importance of building strong relationships in business.
• How to keep your team motivated when momentum takes a hit.

Highlights:
(6:33) Influencer marketing in B2B.

(8:34) Tactics and strategies that B2B companies can steal from B2C companies today.

(13:00) How Dan structured a designated BDR team for influencer marketing.

(17:00) How to maintain authenticity when partnering with influencers.

(21:32) How to effectively compensate influencers: Equity vs Cash.

(24:20) Dan’s experience with 2 M&A exits.

(30:08) How to keep your team motivated in moments of momentum loss.

(32:28) How each acquisition began its first conversations.

(42:30) Why email marketing is dead today.

(44:50) Finding gratitude and happiness within yourself will ultimately lead you toward success.

Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/danreich/
Website: https://danreich.com
DIBS Beauty Website: https://dibsbeauty.com

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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