Rory Henry and Will Hill talk with Derek Davis of Green Growth CPA as they discuss reasons to niche, outsource, and the benefits of a virtual practice. Listen as Derek explains the core tenets of building a great team and the 3 competing forces of a professional services organization: good client services, profitability for a company, and employee well-being. Learn how Derek built his Cannabis niche firm and how it evolved over time from doing just tax prep to providing more advisory services. Discover ways in which producing great content can lead to better trust and rapport with clients. Do you want to know ways in which you can create a better work-life balance? Do you want to know the 3 ways to identify a possible niche? Find out the answers to these questions and more in this Cannabis accounting podcast episode!