Whoa, Vol. 2: Conversations on AI × Creativity The "Talking Dog" Theory of AI — Seth Godin
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Sep 19, 2025 
In this discussion, Seth Godin, a bestselling author and marketing guru, dives into the evolving relationship between AI and creativity. He likens AI to weather—unavoidable and disruptive. Seth shares how AI has boosted his daily creativity from one to seven hours. His intriguing 'talking dog' theory highlights that while AI can generate content, it lacks true understanding. He urges creators to think about making their work harder with AI, rather than easier, and emphasizes the growing value of community in a tech-driven landscape.
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AI Is Inevitable Like The Weather
- Seth Godin treats AI like weather: arguing for or against it wastes time because it's already here.
- He embraces the tool and focuses on using it to increase creative minutes rather than debating its existence.
AI Frees Time For Real Creativity
- Most creators spend little time on profound originality and far more on tasks that AI can automate.
- By offloading tasks, Seth increased his creative time from about one hour to seven hours per day.
Ten-Day Deck Made With AI
- Seth created a deck of cards linking icons to Claude-based conversational artifacts and produced it alone in ten days using AI.
- He followed that by creating two more decks and AI-powered historical portraits in a matter of weeks.