Breakfast Leadership Show Jim Fortin on How To Reprogram the Subconscious for Success
In this episode, I sat down with Jim to explore the powerful role of the subconscious in shaping our lives. Jim shared how behaviors and outcomes are often dictated by subconscious identities, and how reprogramming these patterns can create lasting success. He walked us through his own journey—from a poor Texas farm boy to a multi-millionaire—showing firsthand what’s possible when you align your subconscious beliefs with your goals. I added my own reflections on reinvention throughout my career, reinforcing how our inner identity becomes the foundation for personal and professional growth.
Shaping Interests Through Early ExperiencesWe also explored how curiosity and interests are formed over time. I shared my shift from struggling in science classes to developing a genuine passion for it later in life, while Jim reflected on his early challenges with math. Together, we unpacked how childhood experiences and ingrained beliefs can set the stage for our strengths, struggles, and perceptions of ability later in adulthood.
Mindset Differences in Success and FailureJim drew a clear contrast between the mindset of successful millionaires and those who remain financially stuck. He explained that high performers are constantly driven to grow—either by the desire to surpass family achievements or by the fear of losing what they’ve built—while those struggling often default to excuses and fear of failure. We discussed how identity shapes habits and behaviors, influencing not just personal success but also the divides we see in today’s social and political climate.
Beyond Manufactured Identity DivideTogether, we explored how identity can unite or divide us. Using the metaphor of a tree fighting against itself, we reflected on how clinging to manufactured identities can lead to destruction. Jim and I both emphasized the importance of evolving beyond these surface-level divides and recognizing our shared human needs and goals as the path toward real progress.
Overcoming Subconscious Barriers to GrowthWe closed by talking about the daily battle against subconscious barriers and external influences. Jim highlighted how his podcast helps listeners reprogram habits and reframe subconscious beliefs, while I reflected on the growing need to manage how social media and technology shape our identities. The key takeaway: true growth requires awareness, action, and the courage to break free from limiting patterns so you can step into your full potential.
Ready to truly transform your life—professionally, personally, and spiritually? Whether you’re seeking breakthroughs in business, deeper relationships, or inner alignment, Jim Fortin is the mentor high-performing leaders turn to when they’re ready to change from the inside out.
Jim is the creator and host of The Jim Fortin Podcast, a global chart-topper with over two million downloads in its first two years. Widely regarded as a leading voice in subconscious self-transformation, Jim has shared stages with icons like Tony Robbins, Dr. Phil, Robert Kiyosaki, and George Foreman, offering a unique blend of behavioral science and ancient wisdom to shift how people lead and live.
For over two decades, Jim has trained thousands—from Wall Street executives to local business owners—in the art of human effectiveness, sales influence, and his signature method: NeuroPersuasion®, a breakthrough system rooted in NLP, hypnosis, and brain-based performance strategies. Through his company Mind Authority, Jim has privately coached global changemakers in business, government, and social impact to access clarity, alignment, and elevated results.
His sought-after programs—The Transformational Coaching Program and Be Do Have Training Series—have helped individuals rewrite limiting narratives, dissolve sabotaging patterns, and create powerful shifts in every area of life.
Jim Fortin isn’t just teaching transformation—he’s helping people embody it.
Website: https://www.jimfortin.com/
Podcast: https://www.jimfortin.com/episode-1-transforming-your-life-from-the-inside-out/