What's a good conversion rate for a web app?

SaaS conversation rate cheatsheet:

Credit card upfront:

• Visitor to trial: 0.75% - 1%
• Trial to paid: 40% - 60%

No credit card upfront:

• Visitor to trial: 5%+
• Trial to paid: 8% - 20%

Transistor's conversion rates since launch:

• Total traffic since launch: 40,162 unique pageviews, 11,614 visitors
• Total new trials since launch: 32 (out of 49 active trials total)
• Conversion %(visitor to trial): 0.3% (should be 0.75% - 1%)
• Conversion %(trial to paid): 8.9% - 16.7% (should be 40% - 60%)
  • July was 17.9%
  • June was 29.6%
  • May was 48.7%

What do you think?

• Leave a comment on Breaker, the podcast app for Android and iPhone.
• Leave a comment on CastBox, the podcast app for Android and iPhone.
• Leave a comment on Tung.fm
• Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fm
• Create your own podcast at transistor.fm 

Show notes:

• Baremetrics
• Chartmogul
• ProfitWell
• Stripe Billing - “go to Stripe, and then billing menu”
• Marco's tweet - donation support for podcasts in Overcast
• Please review us in iTunes – it helps other folks find the show!

• Rewardful.com
• Greg Park
• Mitchell Davis from sixsides.co
• Marcel Fahle, wearebold.af
• Bill Condo (@mavrck)
• Evandro Sasse
• Austin Loveless
• Michael Sitver
• Colin Gray
• Dave Giunta

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