Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1234: Are you DATA RICH but INSIGHT POOR? Here's the AI Solution You're Missing w/ Harsha Mokkarala
Are you drowning in data from countless dashboards but starving for actionable insights? In this episode, we tackle the all-too-common problem of being "data rich but insight poor." Harsha Mokkarala, a seasoned expert with over 20 years of experience driving 10x revenue growth at companies like Capital One and 2U, breaks down the next evolution of artificial intelligence: agentic AI. He reveals how this technology goes beyond simple prompts to act as a proactive, analytical team member for your business. This isn't a high-level tech talk; it's a practical guide on how any entrepreneur can leverage their existing data to uncover hidden growth opportunities, streamline decision-making, and build a smarter, more efficient business without a half-million-dollar data team.
💡 What You'll Take Away For YOUR Business
- 🧠 The crucial difference between standard AI and Agentic AI (and why it’s the key to proactive business strategy).
- 📊 How to finally stop “dumpster diving” through dashboards and turn fragmented data into a clear, actionable story about your customer journey.
- 🤖 How to get the power of a full data science team—from data engineering to predictive analytics—for a fraction of the cost and complexity.
- 📈 A new way to frame questions to your data, like "What's my best path to another half a million dollars in revenue?" and get answers in minutes, not days.
- 💬 Why embedding analytics into your daily workflow (like Slack) makes data more accessible, collaborative, and powerful for your entire team.
📝 About Harsha Mokkarala
Harsha Mokkarala is the Founder and CEO of e:cue, an AI-driven business intelligence platform designed to embed full-stack, agentic AI into C-suite workflows. With over 20 years of experience in revenue leadership, he specializes in using predictive analytics and machine learning to drive growth and operational efficiency.
Harsha began his career at Capital One, where he led the shift to data-driven marketing as Senior Director of Online Strategy. He later spent over a decade at 2U, serving as Chief Marketing Officer, Chief Data Scientist, and Chief Revenue Officer—helping scale the company’s revenue 10× through analytics-led go-to-market strategies.
In 2024, recognizing that many GTM teams were “data rich but insight poor,” he launched e:cue to democratize data science for SMBs and enterprise leaders alike.
🎯 Harsha’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"At the end of the day, it's about the customer. Customer orientation is absolutely, absolutely critical. If you are not obsessive about knowing what your customers' pain points are and constantly driving your solution towards solving that, then you're going to miss."
📢 Memorable Quotes
- “More often than not, your data doesn't know your business. Your data is not structured to where it best describes your business or your customer journey.”
- “You oftentimes end up with more dashboards than you have employees or customers and then it's just sort of dumpster diving through it to find that little nugget of insight that you're looking for.”
💡 Actionable Takeaways
- ✅ Audit your data chaos: Identify all the different dashboards and platforms where your business data lives. Acknowledge the fragmentation before you can fix it.
- ✅ Obsess over the customer journey: Map out your customer's entire journey, from first ad impression to repeat purchase. Ask yourself where your data has gaps in telling that story.
🔗 Links & Resources