#372: The AI Opportunity — Reinventing Your Writing Business for 10X Impact

Episode Summary What if AI isn't a threat but the biggest business opportunity we've seen in decades? In this game-changing episode, we reframe the fear of artificial intelligence into one of the biggest business opportunities freelance writers and solo marketers have ever seen. If you've been worried about how AI will affect your work, this conversation will help you step into a new mindset. The kind of mindset where you become more valuable, more strategic, and more productive than ever before. We’re diving into how to reinvent your business model, amplify your impact, and create a competitive advantage that’s nearly impossible to replicate — all by embracing a Human+AI approach that plays to your greatest strengths. What You’ll Learn How to shift from an execution-focused freelancer to a strategic conductor The mindset required to make AI your most powerful creative and business partner Techniques for using AI as your intellectual sparring partner How to multiply your output (and quality!) without burning out A 30-day action plan to start reinventing your business with AI Key Takeaways The Writing Market Is Splitting. Which Side Are You On? AI is rapidly commoditizing low-value content creation. But high-value strategic thinking, creative leadership, and judgment are more valuable than ever. The opportunity lies in evolving from order-taker to advisor and conductor. From someone who orchestrates both human and AI resources to deliver better business outcomes. Using AI as Your Intellectual Sparring Partner Don’t just ask AI to write; use it to challenge, debate, and refine your thinking. Set up “Socratic dialogues” with AI to pressure-test your ideas and sharpen your message. This collaborative thinking accelerates originality and gives you a massive edge in producing world-class content and strategy. Become a 10X Writer Without Working 10X Harder AI can help you eliminate bottlenecks in idea generation, drafting, editing, and repurposing. Build workflows that multiply your content from one core idea into email series, blog posts, videos, and tools. Done right, this creates a virtuous cycle of authority, visibility, and client opportunities—all at scale. Build a Competitive Moat AI Can’t Cross Three elements make you irreplaceable in the age of AI: Domain Expertise – Lived experience and niche insights AI can't replicate. Relationship Capital – The trust, empathy, and collaboration clients crave. Strategic Judgment – The ability to see the big picture, make smart calls, and tie everything together. Leverage these with AI to create proprietary workflows and systems that clients can’t easily replace. Your 30-Day Action Plan Audit Your Role – Are you mostly executing, or adding unique value that AI can’t? Run These Experiments: Idea Validation – Use AI to stress-test a concept you're working on. Content Multiplication – Take a single piece of content and repurpose it 5 ways. Custom AI System – Create a lightweight AI prompt system tailored to one client or use case. Communicate the Evolution – Help your clients understand that you’re not just using AI—you’re delivering stronger outcomes, faster and more strategically. Listener Challenge Pick one of the three AI experiments above and commit to testing it this week. Then reflect: What did you learn? What new opportunities did this unlock? How could this change how you deliver value to your clients? Want to Go Deeper? If this episode sparked something in you and you’re ready to turn AI into your strategic advantage, join me for my upcoming AI Advantage Bootcamp for Writers and Solo Marketers. This is a hands-on, 4-week program designed to help you harness AI in your creative and business workflows. Whether you’re just getting started or already using AI but want to sharpen your edge, you’ll walk away with systems and results, not just theory. . Spots are limited, and this program sells out fast. If it feels like the right next step for you, don’t wait. Final Thought The future doesn’t belong to those who fear change. It belongs to those who harness it with purpose. AI can be the start of your next-level impact. What are you going to do with that opportunity?