Why Shame Is A Bad Public Health Tool — Especially In A Pandemic

Julia Marcus, an epidemiologist and professor at Harvard Medical School, delves into the complexities of public health behavior during the pandemic. She argues against using shame as a tool, explaining how it can stigmatize individuals rather than encourage compliance. Marcus emphasizes the importance of empathy in messaging and how understanding, rather than moral judgment, can foster healthier communities. She discusses the impact of fear-driven communication and advocates for more supportive public health strategies that prioritize social interaction while managing safety.