012: Improve your Advocates this Christmas with Neil Terry

In our first Remarkable Conversation I speak with Neil Terry about how to improve your word of mouth this Christmas.

Since moving on from a position as VP of Marketing Services for a leading global brand experiences and partnerships agency (who play primarily in the popular culture, entertainment space), Neil has been working with organisations in the areas of strategic consultancy, concept, campaign and creative development projects.  In the last couple of years he's collaborated directly or via agencies with clients as diverse as Jack Daniel’s, Citibank, Marriott Hotels, The University of Melbourne, ALDI Supermarkets, Single O Coffee, Google and the UFC, plus other big thinking small businesses, with the aim of helping them maximise impact and value in unique ways.

In this episode we cover:

- The importance of identifying your intention
- How to identify a starting advocate list 
- The importance of creating a process around listening to those advocates
- BJ Fogg Behavioural Model - Behaviour = Motivation + Ability + Prompt
- Why not to send Christmas Cards this Christmas
- How to create an experience for your customers