Episode 57: Messaging Touchpoints and Online Reviews, Featuring Zach Williams of Podium

Apr 30, 2021

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Bob Preston, host of Property Management Brainstorm, discusses the topic of relationship management in property management with Zach Williams of the Partnerships and Business Development Team at Podium. Several of the best practices in relationship management involve connecting with customers through ongoing messaging touchpoints and online reviews.

Podium is a customer messaging platform that can help property management companies achieve these ongoing touchpoints, ultimately bolstering their customer relationship management and loyalty. Zach joins Bob to tell us more about Podium and their messaging platforms.

Topics Covered

[2:15] Zach kicks things off by introducing himself and provide the quick elevator pitch about Podium.

[5:30] Bob asks Zach to explain the difference between relationship management and interaction management for property managers.

[6:20] What specifically is meant by "messaging tools"?

[8:08] Managing the messaging tools through the Podium software as a service dashboard.

[9:45] Relationship management is over the entire “customer journey” of stakeholders with your property management company.

[11:48] Getting specific: how Podium handles online chat and review management through text messaging.

[13:50] With texting as the main communication interface, can you expect a higher response rate, say compared to email or phone messages?

[17:11] Does it take additional staffing to handle the Podium platform? (ie, dedicated personnel to online chat and reviews).

[18:45] Making the cultural shift to digital communications.

[21:37] Podium's pricing and the partnership program discount for members of NARPM (National Association of Residential Property Managers).

[24:55] Zach shares a personal story.

Connect to Podium
https://www.podium.com/

Podium Discount for NARPM Members
https://try.podium.com/narpm/

Connect with Bob Preston
https://www.propertymanagementbrainstorm.com/

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