Why you should pay attention impression data in Spotify for Podcasters

• Why is this an exciting change?
  • The release of impression data in Spotify's dashboard is significant because it brings data-driven insights to podcasting.
  • It allows podcasters to understand how users discover their shows on Spotify, whether through homepage features, search results, or their library.
  • This development mirrors the evolution of app ecosystems, where data-driven tools became essential for growth, leading to the success of the app industry.
  • It emphasizes the importance of podcast visibility optimization (PVO) and its impact on content discoverability.
  • Some podcasters are shifting from an advertising-driven model to a subscription-driven one, akin to the transition seen in app subscriptions.
    

What A/B tests can publishers now implement and measure, and what kind of results can they expect?

• Podcast publishers can conduct A/B tests to optimize elements like cover art, titles. They can also start measuring the impact of ratings on their ocnversion rate.
• Improving cover art can lead to more than a 10% increase in click-through rates.
• Changing titles to be more descriptive or engaging can enhance discoverability.
• Increasing star ratings from three to four stars can double click-through rates, resulting in more downloads and listens.
  

What does it change for Voxalyze and our users?

• It validates the importance of podcast visibility optimization (PVO) for Voxalyze users.
• Impression data highlights that many people discover content through search, emphasizing the need to focus on being visible in search results.
• Voxalyze users can leverage data-driven insights to improve their content's performance and visibility.
  

Potential future features that would greatly improve the dashboard:

• Extending the data history beyond 30 days to track trends over a more extended period.
• Providing downloadable data to enable in-depth analysis and historical record-keeping.
• Offering insights into the countries where impressions occur, helping podcasters tailor their strategies.
• Providing episode-level data to distinguish between show and episode promotion.
• Expanding insights beyond impressions to include click-through rates and conversion rates, offering a more comprehensive view of a podcast's performance.
  
  Show notes with free template available here .

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