On today's episode, I sit down with Eric Normand to discuss how to select good customers, the importance of sales and marketing to a freelancer, the importance of imagination, industry, and optimism, the purpose of consulting, how I structure my consulting services, other ideas for consulting structures, domain modeling, tech debt vs dull knives as a metaphor, how product design influences domain modeling, how having a theory of your product impacts domain modeling, the abundance of bad advice for new consultants, and the pros and cons of masterminds.