Case Study: 3 Years of Working With Parakeeto Part 2, With Josh Lowman

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Guest Links:

• Gold Front
• Twitter @JoshLowman
• LinkedIn @JoshLowman
• Company LinkedIn @gold-front
• Company Twitter @GoldFrontSF

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About Josh Lowman | Gold Front

As you may recall from our previous episode with Josh, he is an incredible creative director and entrepreneur. As Founder and Chief Creative Officer at Gold Front, he’s a long-term client of Parakeeto,

A category design studio, GF is based in SanFran but also has other locations strewn across America. Their primary goal? To help growth-stage startups define and own their own category.

How did Josh get into this space? Well, Gold Front started as a Brand Studio before branching out into Category Strategy, with Josh then realizing the need to combine Brand Execution with Category Creation Strategy. This has led to collaborations with Uber, Robinhood, Newsela, plus oodles more to build category-defining brands.

When Josh isn’t changing the branding landscape, he’s enjoying downtime with his wife, daughters, and his dog!