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My Daily Business Podcast

Commitment to transparancy with Marnie Goding of ELK

Oct 25, 2023
55:55

How can a brand remain true to its values in a profit-driven world? In this episode, Fiona chats with Marnie Goding, founder of Elk. They talked about the importance of aligning business values with impactful decision-making and the challenges of integrating ethical practices in a traditional business model. Tune in!

You'll Learn How To:

  • The impact of outdated systems and the need for technological evolution
  • Implementing NuORDER for efficient 24-hour selling
  • Adapting to the demands of the pandemic with technology solutions
  • The challenges of integrating sustainability in the fashion industry
  • Transitioning to a more sustainable business model
  • Balancing sustainability with business costs and customer demands
  • Importance of bringing in experts to drive business growth and excellence
  • Strategies for conveying business values and vision to stakeholders
  • Tailored marketing strategies for wholesale and retail channels

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