My Daily Business Podcast Commitment to transparancy with Marnie Goding of ELK
How can a brand remain true to its values in a profit-driven world? In this episode, Fiona chats with Marnie Goding, founder of Elk. They talked about the importance of aligning business values with impactful decision-making and the challenges of integrating ethical practices in a traditional business model. Tune in!
You'll Learn How To:
- The impact of outdated systems and the need for technological evolution
- Implementing NuORDER for efficient 24-hour selling
- Adapting to the demands of the pandemic with technology solutions
- The challenges of integrating sustainability in the fashion industry
- Transitioning to a more sustainable business model
- Balancing sustainability with business costs and customer demands
- Importance of bringing in experts to drive business growth and excellence
- Strategies for conveying business values and vision to stakeholders
- Tailored marketing strategies for wholesale and retail channels
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