Acquiring Minds The $60k Acquisition that Grew to a $77m Exit
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Jun 16, 2025 In this engaging discussion, Kevin Ramsier, managing partner at Sier Capital Partners, shares his journey from acquiring a modest radon mitigation service for $60,000 to scaling it into SWOT Environmental, a multi-state franchise worth $77 million. He talks about the power of strategic advertising, the importance of relationships in business, and how he transformed setbacks into opportunities. Kevin also highlights the value of franchising for growth and dives into lessons on money management he's imparting to his kids.
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WSJ Ad Leads to Concrete Business
- Kevin's mom gave him $750 to run a Wall Street Journal ad seeking equity in a small growth company.
- The ad led to 72 calls, eventually connecting him to a CPA with a concrete batch plant, which he helped turn around.
Buying the Radon Mitigation Business
- Kevin met the original owner of the radon mitigation business, a retired engineer whose phone constantly rang with client calls.
- They bought the business for $60,000, with half financed by the seller who wanted to retire in Florida.
Small Business Success Requires Tailwinds
- Kevin reflects buying the small radon business was tougher than expected and not an overnight success.
- The industry's tailwinds, like new radon laws and market fragmentation, aligned to help their growth.