11 - Making What We Can Make vs. Making What Consumers Want

There's an issue that all businesses in all industries face: Do you sell what you're good at making or do you make what you can sell. The day I recorded this podcast a genetics company publicized a pig they'd developed with 24% less fat. But the marketplace didn't ask for a low fat pig. Well heeled consumers are paying premiums for pork with more fat. Why? Because we spent several decades breeding the fat out of pigs during the era of "low fat" food marketing. When the fat left, so did the flavor and moisture. Joining me to talk about meat, flavor, and food innovations that sell is food author, steak lover, and all around foodie, Mark Schatzker.