The Impulso Podcast

E25: [In-depth] Food Delivery platforms and landscape in Asia

10 snips
Aug 16, 2023
Explore the dynamic world of food delivery in Asia, where Zomato has unexpectedly turned profitable despite its tiny user base. Discover how Meituan achieves lightning-fast deliveries, setting a standard for efficiency. Delve into the contrasting delivery experiences in Singapore compared to larger markets like China and India, revealing the impact of transport regulations. Witness partnerships and superapp growth shaping consumer habits, as companies navigate unique regional challenges and strive for profitability.
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INSIGHT

Rapid COVID Growth Normalized

  • Food delivery GMV in Southeast Asia surged during COVID but growth normalized to ~5% in 2022.
  • Pandemic gains faded as travel and dining out resumed, shifting growth to smaller markets.
INSIGHT

Profitability Comes In Different Flavors

  • Zomato, Meituan and Woowa Brothers reached profitability via different models.
  • Meituan favors huge volume and thin margins while Woowa benefits from a mature, well-regulated market.
ANECDOTE

Meituan's 30-Minute Delivery Reality

  • Crystal described Meituan delivering groceries and food within 30 minutes in many tier-1 and tier-2 Chinese cities.
  • She recounted ordering ice cream that arrived unmelted thanks to specialised packaging.
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