This Much I Know - The Seedcamp Podcast
How to Lay the Foundation For Your Startup Brand
Mar 28, 2023
Learn from branding expert Joanna Christie about the importance of building a strong startup brand, its role in customer acquisition and retention, brand equity, and the challenges faced by double-sided B2B2C marketplaces. Discover how to attract senior talent and integrate brand throughout the business.
27:55
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Quick takeaways
- Brand is foundational for early stage companies and goes beyond just marketing, impacting all aspects of the business.
- Consistency builds recognition and trust, and being different and standing out from competitors is important in building a strong brand.
Deep dives
The Importance of Brand for Early Stage Companies
Brand is foundational for early stage companies as it helps build trust and shape the company's reputation. It goes beyond just marketing and impacts all aspects of the business, including product decisions and customer service. Brand is what people say about a company when it's not in the room, so it must be clear and consistent. Brand and growth are not mutually exclusive, as brand can support acquisition, retention, and referral. Founders should aspire to create a brand like the best brands in the world.
