741: Chris Zissis | Building a 7 Figure YouTube Channel without Showing Your Face

While we believe in the power of podcasting, it’s no secret that YouTube can be a secret weapon for entrepreneurs and content creators! 

Chris Zissis has produced billions of views and millions of dollars from YouTube without showing his face. He builds 7-figure passive income YouTube channels for entrepreneurs without needing their time. In this episode, Chris breaks down how you can get on this train by breaking down some of the best practices from his proof of work. 

Jump right in and start building a 7-figure passive income without ever needing to show your face.

Things you will learn in this episode:

[00:01 - 04:44] Opening Segment 

• Chris shares his background and the start of his content creation 
• His overall goal was to entertain people but also get some money from it
• The early struggles of starting a new channel 
• The commitment you need to push through the slow period and hit success

[04:45 - 25:09] Building a 7 Figure YouTube Channel without Showing Your Face

• Chris talks about the process of self-auditing 
• Pay attention to current trends in the market
• Do your due diligence around doing good research 
• Chris’ moment of realizing he had proof of work 
• Seeing 50,000 views on one video then growing 
• How to build off of your original virality
• How Chris set himself apart from other content creators in his niche 
• The value of trend hopping and moving your audience 
• How to build your content the right way 
• Example from Mr. Beast’s blueprint 
• Make sure your content is clear to understand
• Keep it fast-paced and entertaining 
• How to grow those numbers
• The minimum metrics are 40 to 50% watch time and 10% click rate 
• The higher your metrics, the better chances with the algorithm you get
• What people tend to respond to 
• How to make your thumbnails readable and attention-grabbing 
• A quick word from our sponsor

[25:10 - 36:23] How Networking Builds Your YouTube Audience

• Bonus recommendations and advice for creating thumbnails 
• The power of leveraging celebrity 
• Increasing your credibility and audience 
• Who you know or what you know?
• How to add value to creators who have a bigger audience than you 
• High-ticket people are usually looking to solve a problem 
• Use your best skill to offer value and achieve their goal 
• Utilize your niche in a way that can give indirect monetary gain 
• What success looks like for YouTube and how to reframe your view on it 
• You can monetize in so many ways other than ad sense 
• Ask yourself if you’re creating value for people 
• If you enjoy your content and the process then you are succeeding

[36:24 - 40:10] Closing Segment  

• ThE RaNDoM RouNd 



Want to connect with Chris? Check him out on LinkedIn and Instagram. 

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If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.

Tweetable Quotes: 

“Videos don’t need to be expensive, high-level production value. They just need to be in a position where people can understand it clearly… Everything in our world moves so quickly.” - Chris Zissis

“It really just boils down to create good value, good quality content, make it enjoyable too…” - Chris Zissis

“The goal is the process… Once you fall in love with that process, then the money will come.” - Chris Zissis

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