Sometimes, the best way to find customers is to create them.

You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gateway for bigger purchases later. Almost every kind of business can (and should) use this strategy.

In this episode, we discuss exactly how.

We’ll cover various ways to create versions of your product with a lower barrier of entry. Using examples from our own businesses and others, we’ll show you how there’s always a low-risk way to bring people through the door — and later turn them into lifers.

No matter what your product is, start thinking about the entry-level version now. Tune in, and develop a strategy that not only attracts customers, but helps you weed out the casual fans and identify the true, lifelong loyalists.

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