Lessons From Scaling $750k to $25m with Lindsey Head

Touch the same piece of information more than twice – fix the workflow. That’s the kind of CFO-meets-COO thinking we get into in this episode of The Handbook, where Harv sits down with Lindsey Head to connect the dots between finance, ops, tech, and people – and what really changes when you standardise how the business runs. 

Lindsey helped scale a PR agency from 5 to 125 people and $750k to $25m in revenue, leading finance, ops, HR, tech, legal and M&A along the way – so she’s seen where the cracks form, and how to close them.

Here’s what we dive into:

• The case for “non-billable” hires early – why dedicated new-business and ops roles pay for themselves, and a simple admin-as-%-of-revenue rule of thumb (aim for ~7–8%).

• Systems thinking > shiny tools – map the ideal information flow first, then pick tech to automate it. If you’re touching the same data repeatedly, the process is broken.

• Change management that actually works – phase rollouts, involve users early, test, train, and measure adoption before you “go live.”

• Multi-entity without the migraines – standardise what you can across entities, respect local nuance (currency, tax, PTO), and use partners/EORs when expanding fast.

• Run the business by the numbers – utilisation, gross margin by client, and labour % tell the truth; AI can accelerate FP&A and reporting, but you still sanity-check the outputs.

If you’re feeling buried under tools, processes, and hiring questions, Lindsey’s final nudge is simple: pause, map “how it’s going” vs “how it should go,” and focus this quarter on the single change that unlocks the most leverage.

Additional Resources:

 👉🏽 Follow Lindsey Head on LinkedIn: https://www.linkedin.com/in/lindseylhead/ 

💡 Check out Pulse Business Group: https://pulsebusinessgroup.com/  

👨🏽 Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/ 

📈 Measure your business maturity and find out how to get to the next level: https://bit.ly/assess-business-maturity 

📬 Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter: https://www.scoro.com/podcast/#handbook 

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