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Show Notes & Timestamps

Mortgage Marketing Radio – How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title Guy

Episode Summary:

In this episode, we talk with Jared Larkin, also known as The Mile High Title Guy, from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you.

Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them.

Timestamps & Key Topics:

[00:50:17] - Why Hosting Events & Classes Works

Why education-based marketing is key to attracting high-value clients
The challenge of getting engagement from real estate agents

[00:52:03] - The Turning Point: Choosing to Host Classes

Jared's realization that traditional sales methods weren’t working
How he positioned himself as a marketing resource instead of a sales rep

[00:55:01] - Overcoming the “Bagel Boy” Mentality

How title reps (and other professionals) are often seen as commodity-based
The process of breaking industry norms and carving out a personal brand

[00:57:35] - The Power of Consistency & Experimentation

Why most classes fail at first—and how Jared pushed through
The importance of iterating, refining, and adapting marketing strategies

[01:00:07] - Diversifying Event Topics to Attract the Right Audience

Examples of successful class topics (AI, social media, branding, etc.)
Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged