Whether it’s Cherry Garcia, Americone Dream, Phish Food or Justice ReMix’d, Ben & Jerry’s is famous for blending ice cream with cause marketing. While many brands run away from controversy, this one runs TOWARDS it!
Today, Matthew McCarthy, CEO of Ben & Jerry’s, is talking to
us about their journey from a ‘scoop shop’ in Vermont to becoming one of the
most recognizable brands in the world, what sets them apart, and how this
iconic and pioneering brand has disrupted the ice cream industry while staying
ahead of the curve.
This episode of All Business was recorded during a C-Suite
Network Digital Discussion. Are you a part of the C-Suite Network Community?
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All Business with Jeffrey Hayzlett