Three criteria: World First, World Class and World Changing

Featured in this episode are Ben Tarr, President of Leo Burnett Canada and Kwame Taylor-Hayford, Co-Founder of Kin were LIA 2022 Transformative Business Impact and Creative Use of Data Jurors. Hosted by Chris Smith, Co-Founder / Principal / CCO of Plot Twist Creativity, Dallas.

After years of upheaval, we’re all working through a rapid and sudden change while trying to figure out ways to create work that’s transformative.

Direct from jury discussions, Ben Tarr, President of Leo Burnett, Canada and Kwame Taylor-Hayford, the Co-Founder of Kin joined Chris Smith to discuss the work that isn’t just the best in the world, but is also changing the world.

Ben who is behind an agency with a lot of history and Kwame who started Kin in 2019 talk about the meaning of Transformative Business Impact, criteria for judging the work in both the Transformative Business Impact and the Creative Use of Data categories, the winning work and inclusivity and making a difference.

Listen to the episode for more!

Show notes:

Saturday Morning: https://www.saturdaymorning.co/about

Credits:

Guests:

Ben Tarr, President Leo Burnett (Canada)

Kwame Taylor-Hayford, Co Founder Kin

Host:

Chris Smith, Co-Founder / Principal / Chief Creative Officer, Plot Twist Creative

Producer: Sarah Knights, Eardrum

Music: Brian Yessian, Yessian Music

Manager: Laurissa Levy

Production Company: Eardrum