Dive Club 🤿 The strategy I’m stealing from Granola💡
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Apr 15, 2025 Discover the revolutionary go-to-market strategy from Granola that’s set to inspire new startups. The conversation dives into the essentials of product design, emphasizing the balance between usefulness and user feedback. Explore how user retention tactics adapt amidst evolving complexities in product features. Learn about 'informed simplicity' and its role in engaging users while tackling design challenges. This enlightening chat encourages a fresh perspective on enhancing design processes and prioritizing user engagement.
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Prioritize Usefulness Over Intuitiveness
- Decouple making a product useful from making it easy to understand.
- Focus on usefulness first, even if it requires hand-holding users.
Granola's Hands-On Onboarding
- Granola initially onboarded every user with a video call, guiding them step by step.
- This allowed them to gather feedback on a less intuitive product.
Embrace the "Frankenstein" Phase
- Early product iterations can resemble a "Frankenstein" as features are added.
- Focus on retention; a clunky design is fixable after achieving product-market fit.