Going Deep with Aaron Watson 386 Men’s Fashion Reviews, YouTube, and Building a Brand w/ Jon Shanahan
In the past, magazines like Vogue & GQ were exclusively at the epicenter of fashion and style. They alone could play kingmaker to the tastes, trends, and brands clothing of an entire culture.
Today, the influence has been disseminated to a broad swath of creators and media outlets with their own perspective. Jon Shanahan saw this opportunity coming and has staked a claim with his brand, The Kavalier.
He started a YouTube channel more than 4 years ago and now creates content full-time reviewing menswear.
In this conversation, you’ll learn how Jon got started, the intentional approach he takes to his style, and the patience & discipline required to break through.
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Jon’s Challenge; Throw out the clothes in your wardrobe that you’re not excited about. Tailor the clothes that don’t fit just right.
Connect with Jon
If you liked this interview, check out episode 318 with Brad Driscoll where we discuss building a following on Twitch, starting an SEO business, and the value of persistence.
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