127: 3 Essential Success Tactics for Building (Or Buying) an Online Business
Mar 1, 2016
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Entrepreneur Drew Sanocki shares 3 essential success tactics for online businesses, including selecting profitable niches and the benefits of buying established businesses. The discussion also delves into investing strategies, networking events, and a promotion for Peloton fitness equipment.
Choosing the right niche by analyzing demand and supply dynamics is crucial for e-commerce success.
Focusing on high-value customers using the 80/20 rule can significantly impact business growth and profitability.
Deep dives
E-commerce Niche Selection and Supply-Demand Dynamics
Choosing the right niche in e-commerce is crucial for success. By using tools like Google Trends to identify demand and analyzing competing sites, entrepreneurs can find areas with high demand and low supply. It's essential to understand the supply-demand dynamics to source products effectively and cater to existing market needs rather than creating new demands from scratch.
80/20 Rule and Customer Focus
The 80/20 rule, where 20% of customers drive 80% of revenue, is applicable in various businesses, including e-commerce. Identifying and focusing on high-value customers, known as 'whales,' can significantly impact business growth. By directing efforts towards these key customers, businesses can optimize marketing strategies and tailor offerings to maximize profitability.
Building a Flywheel of Growth and Business Acquisition Strategy
Creating a 'flywheel of growth,' as suggested by Jim Collins, involves establishing a cyclical process that drives continuous expansion. By focusing on a core strategy that consistently generates growth, businesses can maintain momentum and scale effectively. Additionally, considering business acquisition over starting from scratch can offer advantages in terms of time efficiency and potential profitability, leveraging existing assets for accelerated growth.
There are 3 key tactics every entrepreneur should employ when launching or growing an online business… and today, we’re joined again by the incredible Drew Sanocki, who shares these 3 concepts and why they’re important!
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