

Turning Data into Dollars: How to Create Passive Income with Short-Term Rentals – with John Bianchi
8 snips May 20, 2025
John Bianchi, founder of STR Search and a specialist in short-term rental investments, shares his expertise in turning data into dollars. He debunks myths about the Airbnb market and outlines his '20% rule' for evaluating properties. The conversation highlights the financial advantages of short-term rentals over traditional options and emphasizes how data-driven strategies can lead to profitable investments. John also discusses recent tax legislation and the unique benefits of short-term rentals, making investing more accessible for newcomers.
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John's Journey to Airbnb Success
- John Bianchi started in Airbnb in 2017 and grew his portfolio to 15 properties before COVID hit.
- He then pivoted to data analysis and built a 100% success rate helping clients find profitable rentals.
Overcoming Analysis Paralysis
- To beat analysis paralysis, keep analyzing and practicing until you spot consistent trends in data.
- Use strong outliers as indicators of good deals when evaluating Airbnb markets.
The 20% Rule for Rentals
- Choose short-term rental properties that have reasonable prices and strong travel demand to ensure cash flow.
- Apply the “20% rule”: a property should generate at least 20% of its purchase price in gross rental revenue.