Amazon: Beat Them, Join Them Or Both?

James Thomson is a former Amazon executive that helped make the Internet titan what it is today. Now, he's using his experiences and learnings to help brands be successful on the platform...and beyond. As Chief Strategy Officer of Buy Box Experts and Co-Founder of the PROSPER Show, James sits down with host Alicia Esposito to discuss:

• The unavoidable growth of Amazon during the pandemic;
• Key developments and innovations from the company;
• Important findings and takeaways from Jeff Bezos's antitrust hearing testimony; and
• Why it's time for brands to prioritize integrity of product data and all things content.

RELATED LINKS

• Listen to the Buy Box Experts podcast
• Get more insights and resources from the blog
• Register for the PROSPER Virtual Show
• Buy the book: Controlling Your Brand in the Age of Amazon
• Read Retail TouchPoints' latest report on marketplaces

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